Brand Narrative Architecture
Develop a confident brand narrative anchored in customer insight and Irish cultural nuance.
- Story discovery frameworks
- Messaging hierarchy labs
- Multichannel storytelling playbook
Pinna Courses
Transformative Marketing Pathways for Every Stage of Growth
Each programme is built to energise skill development and translate learning into measurable marketing activity. Choose a pathway that reflects your current mandate and future ambitions.
Core Programmes
Our structured programmes blend live facilitation, collaborative labs, and reflective practice to uplift the capabilities of growing marketing teams across Ireland.
Lifecycle Marketing Orchestration
Coordinate acquisition, engagement, and retention through structured experiments.
- Journey mapping intensives
- Experimentation frameworks
- Measurement dashboards
Strategic Marketing Leadership Labs
Equip senior marketers with the leadership toolkit to drive cross-functional alignment and innovation.
- Vision alignment intensives
- Stakeholder influence clinics
- Innovation governance frameworks
Specialist Learning Modules
Tailor your pathway with targeted modules that strengthen specific marketing capabilities.
Content Systems Design
Build a content ecosystem that supports lead generation and community engagement.
- Editorial intelligence labs
- Repurposing workflows
- Creative operations toolkit
Data Storytelling for Marketers
Turn marketing performance data into compelling narratives that influence stakeholders.
- Visualisation frameworks
- Stakeholder presentation coaching
- Insight activation rituals
Community and Advocacy Design
Elevate customer loyalty with community-centric marketing experiences.
- Advocacy journey design
- Experience blueprinting
- Feedback loop architectures
Campaign Experimentation Studio
Embed a culture of rapid experimentation within your marketing team.
- Pilot campaign playbooks
- Hypothesis libraries
- Iteration sprint facilitation
Integration Options
We integrate learning pathways with your existing tools, intranet, and project rhythms to support adoption.
- Blended learning with virtual and on-site experiences
- People manager alignment sessions
- Impact reporting to leadership sponsors