Our Methodology

Learning Built on Reflection, Experimentation, and Continuous Momentum

Pinna’s methodology blends adult-learning science with marketing practice. We move teams from awareness to application, and from application to confident leadership.

The Pinna Framework

Our framework maps to four interlocking phases. Each phase reinforces strategic agility and marketing excellence.

1. Illuminate

We uncover your team’s baseline capabilities, market context, and growth opportunities through diagnostics, stakeholder interviews, and data review.

2. Immerse

Learners engage in immersive workshops, simulations, and design sprints using scenarios tailored to Irish audiences and your brand objectives.

3. Implement

We guide teams to deploy new practices and campaigns, supported by templates, mentorship, and feedback loops.

4. Integrate

Post-programme clinics help integrate learnings into your marketing operating system, ensuring sustainable change.

Instructional Design Principles

  • Learning experiences anchored to real briefs and live campaigns
  • Collaborative studios that amplify peer insight
  • Data-informed reflection routines
  • Inclusive facilitation that respects diverse working styles
Interactive learning session

Learning Modalities

We combine multiple modalities to maximise engagement and knowledge transfer.

Live Immersion Labs

Highly interactive sessions, either on-site or virtual, focused on mastering frameworks and decision-making.

Applied Studio Assignments

On-the-job projects where participants apply tools to current campaigns and receive feedback.

Mentor Clinics

Small-group clinics with Pinna coaches to unpack challenges and refine strategy.

Digital Resource Library

Access to templates, playbooks, and video explainers to support ongoing experimentation.

Measurement and Impact

Pinna tracks learning effectiveness through a blend of quantitative and qualitative indicators.

  • Capability assessments mapped to marketing competencies
  • Experiment uptake tracking across teams
  • Behavioural change surveys with team leads
  • Quarterly alignment reviews with key sponsors
Marketing data visualisation session